Investing In Gold And Silver For Capital Preservation And Appreciation

All People Are Attracted To Gold

Gold is absolutely singular among precious metals as regards the duration of its use, its multiple functions and the amount consumed over time. People's passion for gold arose at first from its stunning bright aspect, due to which they called it 'aurum' in Latin, namely 'shining dawn'. It was already used in the Chalcolithic by artisans, who were attracted by its appearance and, further, by ancient Egyptian craftsmen, who devised not only the first gold coins as gifts, but also created such immortal works of art as the gold tombs of pharaohs, full of incredible gold ornaments and jewels. The same passion for this beautiful precious metal was apparent in the Europeans' fascination for Americas, where they hoped to find innumerable gold treasures.


Gold is absolutely singular among precious metals as regards the duration of its use, its multiple functions and the amount consumed over time. People’s passion for gold arose at first from its stunning bright aspect, due to which they called it ‘aurum’ in Latin, namely ‘shining dawn’. It was already used in the Chalcolithic by artisans, who were attracted by its appearance and, further, by ancient Egyptian craftsmen, who devised not only the first gold coins as gifts, but also created such immortal works of art as the gold tombs of pharaohs, full of incredible gold ornaments and jewels. The same passion for this beautiful precious metal was apparent in the Europeans’ fascination for Americas, where they hoped to find innumerable gold treasures.

As to the uses it has had so far, this precious metal has been the material of choice for jewels, coins, artistic or industrial applications. We can still admire the most stunning gold coffin ever made belonging to Tutankhamen or the European queens and kings’ rich and elegant crowns and clothing items, epitomes of craftsmanship and physical proof of humans’ lasting admiration for gold.

They used it as currency for a long time, gold not only looking gorgeous, but being also a store of value. In the sixth century B.C., gold started to be used for trade, in the forms of coins. While gold coins no longer serve as money nowadays, they are, however, precious due both to the precious metal they consist of and to their rarity, being at the same time collectible. They also represent a safe investment, as profitable as high-purity gold bars, for those that are looking for diversifying their assets as a hedge against financial crises.

If due to its stunning look and anti-oxidation features gold has been the material of choice for jewels and coins through ages, its ductility and conductivity qualify it for modern industrial applications, from electronics to nanotechnology, in fact any industry that requires gold elements.

The modern passion for gold is proved by the unprecedented demand for it, by people’s buying gold eagerly in whatever form, from jewels to coins or bars, or consumer electronics goods. This happens because they feel pleasure when seeing it, or feel safe when investing in it.

Request the advice of specialists on how buying gold can aid you in times of economic turmoil.

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